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Apple is the world's most valuable brand – WPP

Skyrocketing a penomenonal 84 percent in value over the past year, Apple is now the most valuable brand in the world, bringing down the curtains on the four-year reign of Google at the top of the table, advertising and marketing giant WPP found in its sixth annual BrandZ Top 100 Most Valuable Global Brands study.

Apple-logoThe Apple brand, as calculated by Millward Brown Optimor, a WPP company, increased in value by 859 percent since 2006, standing currently at $153.3 billion. Emerging markets account for 19 of the top 100 brands, Millward Brown Optimor found in its 2011 study of the Most Valuable Global Brands.

Technology brands make up one-third of the Top 100 brands.  he top three brands on the list are information technology companies, with the second and third place going to Google and IBM, respectively. Google's brand value was $111.5 billion while IBM's was $100.9 billion. Microsoft comes in at number five with $78.2 billion, wrapping up 40% of the top-ten list in favor of software companies.

Facebook too made its debut on the Top 100 ranking this year at No. 35 with the highest increase in brand value, 246 percent, valuing the brand at $19.1 billion.

The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, identifies and ranks the world’s most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.


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